Web3 Insight from Keyspace Studio
The Rise of ‘Phygital’ NFTs: How Brands are Blending Digital and Physical Ownership
What is a ‘phygital‘? I’m glad you asked. Phygital is a term that describes a blending of digital and physical collectibles that brands can use to offer exclusive access to virtual and physical experiences and products. This blog post will delve into how Phygitals work and how various brands use them to create a…
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5 Groundbreaking Marketing Strategies for the Music Industry: Digital Collectibles
The music industry continuously evolves, and artists need innovative marketing strategies to stay competitive. One of the most recent groundbreaking developments is the use of digital collectibles. In our latest Twitter Spaces session, our Founder, Jonathan Hessing, delved into five crucial marketing strategies for the music industry. He drew upon successful campaign examples from…
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Revolutionize Customer Loyalty with Blockchain in 2023: A Letter to Marketers
Dear Marketers, If you’re reading this, chances are you’re interested or just learning about blockchain technology’s potential for marketing and brand loyalty. And for a good reason: this technology offers a new way to connect with and understand your customers by driving the adoption of your products and services through engaging tactics that let customers…
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Blockchain 101: The Key to More Transparent and Innovative Marketing
This article is the first of a mini series about Blockchain technology, but don’t know exactly what it is or how it works, this article is for you. Blockchain can be an intimidating topic to wrap your head around at first, but fear not — we will break down the basics so that no matter…
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‘NFT2.0’ — From $300K JPEGs to a Marketing Leader’s Best Friend
A New Way For Marketers To Engage Their Audiences and Measure Campaigns When I first entered the NFT space in March 2021, it was right before the NFT frenzy began with the $69M sale of Beeple’s ‘Everydays: The First 5000 Days’ digital on-chain art piece. For months to follow, NFTs quickly surged to the top…
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“No Time To Slow Down”
“Recession always encourages entrepreneurialism and innovation. It does that every time because when people have no options they look at other things.” – Theo Paphitis As Keyspace Studio’s newest Advisory Board member,@FrankieDTanikie.eth(Web3 moniker), says, “The economic outlook heading into the 4th quarter of 2022 is highly uncertain at a time when humanity is undergoing rapid…
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The Evolution of the Internet
The History & Transition of Web 1.0 to Web 3.0 A handful of significant inventions changed the entire world significantly. The internet is one of these inventions and the world would not be what it is without the internet. Every aspect of how we live, work, socialize, shop, and play involves the web. We’ve seen…
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