NFT Energy Boosts Brand Awareness with Keyspace Studio at Web3 ATL

The Challenge

NFT Energy sought to significantly impact Web3 ATL by boosting brand awareness and driving loyalty through innovative engagement techniques. The goal was to leverage their event booth activation to encourage attendees to claim exclusive collectibles, further building brand loyalty and increasing engagement with the company’s products and services.

The Solution

NFT Energy partnered with Keyspace Studio to develop an innovative campaign with an accessible, user-friendly experience to claim their first collectible. Using Keyspace Studio’s platform, NFT Energy quickly created the collectible and marketplace for attendees in under 25 minutes. Keyspace also integrated Heirloom (the ticketing app) to seamlessly allow conference attendees to claim the collectible during the event.

Results

With roughly 300 attendees at Web3 ATL, NFT Energy successfully:

• Acquired 74 unique participants who claimed their first collectible.
  • A record high for similar events that Keyspace Studio has supported. 
• Sent a post-event marketing email with a 60% open rate, far exceeding the industry standard of 19.37% (source).
• They achieved a remarkable 23% CTR in direct comparison with the average industry benchmark of 2.74% in the beverage sector (source).

Additionally, NFT Energy tweeted during the event, resulting in their 2nd most-engaged post ever in the company’s history.

“We were blown away by the results of our campaign with Keyspace Studio at Web3 ATL. Their platform allowed us to create a unique and engaging experience for attendees, resulting in a significant boost in brand awareness, loyalty, and engagement. The seamless integration with Heirloom made claiming our first collectible incredibly easy, and the high open and click-through rates on our post-event marketing email showcase the effectiveness of the campaign. We couldn’t be happier with our experience and highly recommend Keyspace Studio to any company looking to leverage NFTs for innovative engagement.”

Conclusion

Keyspace Studio’s innovative and accessible platform enabled NFT Energy to increase its brand awareness, engage its audience, and drive loyalty during Web3 ATL. The seamless integration with Heirloom provided attendees with a smooth, intuitive user experience, positioning NFT Energy as an innovative, forward-thinking brand in the crypto and beverage industries.